2024Jet Aviation
Lead designer for Jet Aviation supporting the marketing department, interdisciplinary teams, stakeholders, and vendors nationally and internationally. Overseeing and maintaining branding standards on all materials created company-wide. Creating wide range of print/digital materials, including internal and external communications resources, booth design, presentations, illustrations, brochures, templates, photography, image editing, flyers, invitations, videography, social media content, promotional materials, and advertisements.
Key Highlights:
• Created two PowerPoint presentation templates that is utilized company-wide
• Lead designer for all event booths worldwide cutting down on revisions, time, file preparation and coordination with vendor
• Served as brand ambassador ensuring strict quality control of brand guidelines in all elements of execution
2017HFF/JLL, New York City, NY
Lead Senior Graphic Designer and problem solver within the capital market service line. I played a pivotal role in shaping designs and marketing strategies. My skillset encompasses but not limited to crafting internal and external communications, brochures, presentations, templates, photography, proposals, flyers, digital videos, logos, infographics, social media graphics, promotional items, and advertisements across various mediums – print or digitally.
I collaborated seamlessly with interdisciplinary teams, stakeholders, and clients while upholding JLL’s brand guidelines throughout all aspects of execution. Successfully cultivated new business relationships and oversaw nationwide vendor contracts.
My responsibilities extended to managing, updating, and archiving department’s graphic assets. Put-in-place innovative processes that significantly enhanced productivity, communications, and efficient workflows. Trained and mentored colleagues in adapting to new technologies and policies.
Key Highlights:
• Developed and implemented new processes that increased productivity, efficiency and minimizing miscommunication. Workflow was increased by 50%
• Established/nurtured business relationships, while also coordinating and negotiating contracts with vendors nationwide reducing cost to 65%
• Conceptualized and developed campaigns to support executives and business development in various mediums
• Served as brand ambassador ensuring strict quality control of brand guidelines in all elements of execution
• Continuously optimized, analyzed, and updated multiple distribution lists totaling 30K+ recipients, used for marketing campaigns. Resulted in a 32% increase in open-rate and a 19% click-through rate
• Partnered with external agencies, photographers, and freelance partners—providing creative direction when needed and ensuring adherence to brand guidelines
• Trained and mentored junior colleagues in implemented technologies, policies, and processes
2013Newmark (NGKF), New York City, NY
In my role as Lead Senior Graphic Designer for NGKF’s Retail service line. I led a team of 30+ executives, 8 designers, and coordinators, fostering collaboration and innovation. Additionally, I played a key role in maintaining NGKF’s branding consistent across all marketing materials locally or nationally. Trained junior designers to NGKF’s branding standards, internal blasting system and best graphic design practices.
My responsibilities consisted in the creation of presentations, flyers, logos, brochures, websites, maps, and videos closely collaborating with brokers, designers or clients with tight deadlines. Yearly, I was the design lead and project management of two events in Las Vegas and New York City. This encompassed of three 200+ page national listing brochures which I coordinated with 37 offices nationally, vendor coordination, booth design, budget management, creation of videos, advertisements, promotional items and technical assistance during the event at the booth.
Key Highlights:
• Managed two-yearly national events in both Las Vegas and New York City with 5K+ visitors combined
• Head designer of three national property listing brochures which I coordinated with executives, 37 offices nationally, and external vendors
• Self-taught editing software programs to save the team an average of twenty thousand dollars in video services annually for events and property marketing
• Executed branding specifications on all marketing materials locally and nationwide
• Trained new employees in the brand’s guidelines and in-house flyer blasting system
• Created new business relationships with vendors while maintaining high-quality production and lowering cost